A concept digital advertising campaign for Absolut Vodka that weaves the iconic bottle silhouette into vibrant composite photography, with each banner representing a symbolic colour of the pride flag.
Role
Art direction, graphic design
DELIVERABLES
Digital ads
CoNTEXT
University project (Grade: 80)
TOOLS
TOOLS
Photoshop, Illustrator, Pexels and Adobe Stock
THE CHALLENGE
Absolut Vodka’s advertising history is built on visual cleverness, minimalism, and constant reimagining of its distinct bottle silhouette. The objective was to design a cohesive series of digital web banners that honoured this heritage while delivering a fresh, contemporary theme.
THE SOLUTION
A Pride-centered campaign translating the symbolic meanings behind the rainbow flag's colours into visual stories. Using photo manipulation, free-use stock imagery from Pexels, and Absolut's official vector bottle outline, each banner seamlessly embeds the silhouette into an atmospheric scene representing an individual colour's theme (e.g., Life, Healing, Sunlight, Harmony).
Images used VS final result
https://www.pexels.com/photo/photo-of-person-holding-golden-banana-4631885/
https://www.pexels.com/search/?q=photo%20of%20person%20holding%20bouquet%20of%20red%20carnations&missing_medium
https://www.pexels.com/photo/a-monk-walking-down-the-stairs-13415399/
