A sample of social media, videography and advertising collateral created for the University of Leeds' AHC Enhancement student initiative.
Role
Graphic Design, photography, videography, copywriting
DELIVERABLES
Static social media content, digital advertising collateral, video case studies
CoNTEXT
Internship at University of Leeds
TOOLS
TOOLS
Photoshop, Illustrator, InDesign, Premiere Pro, After Effects
THE OBJECTIVE
To drive awareness for the AHC Enhancement initiative, and awareness and event attendance for Creative Life Stories—a university initiative connecting students with creative industry professionals—by building an engaging multi-channel promotion strategy across physical campus screens and digital social platforms.
THE EXECUTION
Handling end-to-end production, the role spanned visual design, short-form and long-form video editing, copy strategy, and platform distribution. The campaign balanced promotional graphics designed to stop the scroll with insightful long-form video content that brought value to the university community.
Social Content Graphic Design & Copywriting
On-Campus Digital Signage
Video Case Studies