A digital identity and promotional campaign designs for a fictional indie band's debut album, spanning original photography, street-level posters, and merchandise designs.
Role
Art direction, photography,
graphic design
graphic design
DELIVERABLES
2 posters, tour merchandise
CoNTEXT
A-level project (Grade: Distinction*)
TOOLS
TOOLS
Canon 500D, Photoshop, Lightroom, Illustrator
THE CHALLENGE
Indie music visual identities need to feel raw, distinct, and atmospheric while working cohesively across multiple touchpoints—from physical vinyl sleeves and merch to digital streaming banners and street-level advertising. The goal was to build an end-to-end visual world for a fictional indie band's debut album.
THE SOLUTION
A cohesive set of branded assets built around original photography, custom typography, and a distinct visual tone. By combining moody portraiture with a combination of handwritten and traditional typography, the identity spans physical print collateral which could be repurposed for digital use, and wearable tour merchandise.
